Tourism plays a significant role in the spa’s success. “We have visitors coming on vacation who want to relax and enjoy themselves,” Emily says. “We’re happy to make that happen for them.” The steady stream of travelers discovering the spa during their stay has kept the team busy throughout the season and introduced them to clients they may never have reached otherwise.

For Emily, the impact of tourism extends far beyond appointments. “Tourism is so important because it brings in new clients who discover us while they’re here on vacation,” she explains. “It creates a steady flow of appointments, supports the local economy, and allows us to keep expanding our services to new faces and to our local community.”

By welcoming both longtime residents and vacationers seeking rejuvenation, Emily and the team at Complexion Med Spa continue to grow their practice while contributing to the vibrant energy of Atlantic Beach. The spa has become not just a place for aesthetic care, but a relaxing retreat that enhances the experience of visiting—and living on—the Crystal Coast.