With over 200 Highland Games events held across the U.S. and Canada, the Crystal Coast edition stands out for its coastal charm, family-friendly atmosphere, and world-class competitors. Visitors travel not just from North Carolina but from many states to attend, contributing to the local economy through hotel stays, dining, shopping, and seasonal jobs.

Tourism funding and community support have helped the event grow each year, adding to the area’s vibrant calendar of celebrations. For Holly, the Games are about more than competition — they’re about tradition, pride, and connection. Bagpipes, athletic feats, and family-centered activities create an experience that brings people together, honoring local Scottish heritage while welcoming new friends to the Crystal Coast.

“Events like the Highland Games remind us how important tourism is,” Holly shares. “It fuels our local businesses and gives families a reason to return year after year.”