Iva credits tourism as a driving force behind her boutique’s success. “We are blessed to have the tourists that visit our area,” she shares. “Without them, my business would be completely different.” Visitors come for the beaches, the national seashores, local restaurants, and even the chance to chase the elusive Blue Marlin — and along the way, they discover shops like Tassels that make their stay even more memorable.

While many boutique owners nationwide have struggled with economic shifts and the impact of the pandemic, Carteret County’s steady flow of tourists and loyal locals has kept Tassels thriving. Tourism doesn’t just support Iva’s store — it strengthens the entire community, creating better schools, thriving neighborhoods, and opportunities that benefit everyone.

For Iva, her boutique is more than a store; it’s a reflection of the vibrant, welcoming spirit of the Crystal Coast — a place where community and tourism come together to make life and business flourish.