We spoke with Kari, Director of Sales and Marketing at Margaritaville, about the debut of Compass Hotel by Margaritaville Beaufort and what makes this coastal town a perfect fit for the brand. With its waterfront charm, boating culture, and laid-back lifestyle, Beaufort naturally aligns with the Margaritaville experience.

As a new addition to the area, early visitors play an important role in shaping the hotel’s success. Their experiences, reviews, and word-of-mouth help build awareness and momentum, turning first-time guests into future ambassadors for the destination.

Tourism continues to drive that growth. With Beaufort already known as a beloved coastal getaway, Compass Hotel by Margaritaville is well-positioned to become a must-visit destination, contributing to the local economy while enhancing the visitor experience.

For Kari and her team, it’s about more than just a place to stay — it’s about creating a welcoming environment where guests can relax, connect, and fully experience everything the Crystal Coast has to offer.